When you're building a startup, every dollar, decision, and design counts. In the whirlwind of launching a product or service, user experience (UX) research can sometimes seem like a "nice-to-have" rather than an essential. But here’s the truth: skipping UX research can cost you far more than investing in it.

UX design sprints aren’t just for big companies—they’re a powerful tool that startups can adapt to solve problems quickly, validate ideas, and reduce risks. By streamlining the process, leveraging existing insights, and prioritising speed over perfection, even small teams can benefit from this structured approach. Whether you're building a SaaS platform, refining an app, or improving user experience in fintech or health tech, a well-executed sprint can provide clarity and direction without requiring a massive budget or team. Discover how to make UX design sprints work for your startup.